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The web site dichotomycapital.com states the following, "A Contrarian, Research Driven Investment Management Firm." I saw that the website also stated " Ian Clark is the Managing Partner of Dichotomy Capital." They also said " He began his career in chemistry designing organometallic catalysts after he received his Masters in Chemistry from the University of Oregon. His research led to several patents and numerous patent applications. Institutional Investor Video Pitch on Transocean. Big Ideas from Small Hedge Fund Managers. CNBC Hedge Fund Managers Pick Top Ideas." The meta header had ian clark as the first optimized keyword. This keyword is followed by funds, dichotomy, and capital which isn't as important as ian clark. The other words dichotomycapital.com used was about us. investing is included but might not be understood by search crawlers.